He is one of the premier football players at Millard Fillmore Middle School, where he is a school bully and plays the role of the popular "dumb jock". He usually thinks he is a hot shot, but at some points he just utterly fails.
He is two years older than Jake Long, making him 16 because he was held back twice in elementary school for failing 3rd grade[5].
Jake is frequently the target of Brad's abuse, despite also being popular. Usually by him flaunting something, such as a car[5], a large wad of money[6], etc., in Jake's face. However, Jake almost always manages to get even either by himself or because of Brad's own actions backfiring.
Brad is very egotistical, constantly referring to himself as "The Bradster". He was a major foil to Jake getting a chance to spend time with Rose during school. He once took Rose on a date but dumped her for Jasmine, a girl Jake took to that dance unaware that she was a Nix[7]. Afterwards, he is oblivious to the fact she no longer likes him. He always tries to steal Rose away from Jake whenever they show up, but Rose has probably not forgiven him for ditching her for Jasmine, or the dance gave her an opportunity to see Brad's true personality.
It seems that Brad hides his fears and embarrassing secrets like his fear of the dark[8] and dreaming of becoming a ballerina[9] with his tough-guy attitude.
Family[]
His father is a police officer and much like his son, picks on other people, including Jonathan Long[10].
Books:The Dragon Hunter • The Gnome Eater Games:All Star Skate Park • Rose's Print Shop • Dangerous Descent • Jake's Dragon Tile Combo • Jake's Inferno Pinball • The Huntsclan Traps • High Risk Rescue • American Dragon: Rise of the Huntsclan • American Dragon: Jake Long: Attack of the Dark Dragon
Other Characters:Brad Morton • Hans Rotwood • Stacey Wintergrin • Tracey • Lacey • Olivia Mears • Courtney • Jasmine • Marnie Lockjelly • Danika Hunnicutt • Nigel Thrall • Fred Nerk • Kyle Wilkins • Gregory • Silver • Carol St. Carmine • Frederick Buttersleeves • Joshua • Trisha • Aunt Cathy • Rose's Parents • Sara and Kara • The Dragon Council • Councilor Andam • Councilor Kulde • Councilor Kukulkhan • Councilor Omina • Patchouli Long • Sun Park • Dolores Derceto • Ms. Jenkins • Ms. McGuire • Ms. Birch • Mrs. Carter • Colonel Hank Carter • Ms. Spudinski • Officer Morton • Veronica • Brocamas • Stan Lipkowski • Bertha • Reggie the Brownie • Clooney • Santa Claus • Jaren MacArthur • Shaniqua Chulavista • Thad Rochefort-Chaise • Jasma Sancere • Ron Slam • Coach Sackerson • Judge Glamis Cutler • Tommy King • The Witches of Woodstock • Jack Frost • Pix McGee • Queen Liliana • Strigoi • Mister Krunkers • Benny • Petite Messenger Fairy • Herbert the Goblin Creatures:Dragons • Dwarves • Trolls • Pixies • Elves • Goblins • Brownies • Tooth Minions • Giants • Sprites • Gremlins • Griffins • Shade Demons • Hairball Monsters • Hobgoblins • Krylock • Jersey Devil • Guardian Serpent • Sea Serpent • Gnomes • Cyclops • Shark People • Nymphs • Kraken • Djinn • Kelpie • The Magical Community Villains:The Huntsman • Huntsclan • Dark Dragon • Shadow Dragons • Councilor Chang • Bananas B. • Eli Excelsior Pandarus • Nix • Huntsboys 88 and 89 • Huntsgirl 18 • Sigmund Brock • Fury • Euryale • Medusa Gorgon • Evil Jake • Vicky Fickling • Yan Yan • Shackles Jack • Solitary Sam • Chain Gang Chuck • Peg Leg Pat • Hook Hand Ghost • Green Ghost • Kumo • Tiburón • Coney Island Freaks • Avemetrus • Johnny Wang Guest Characters:Monty Hall • Ingrid Third
Episodes
Season One: "Old School Training" • "Dragon Breath" • "The Talented Mr. Long" • "The Legend of Dragon Tooth" • "Act 4, Scene 15" • "Adventures in Troll Sitting" • "Fu Dog Takes a Walk" • "Professor Rotwood's Thesis" • "The Egg" • "The Heist" • "Dragon Summit" • "Body Guard Duty" • "Shapeshifter" • "The Ski Trip" • "The Long Weekend" • "Eye of the Beholder" • "Jake Takes the Cake" • "Hong Kong Nights" • "The Halloween Bash" • "Fu and Tell" • "Flight of the Unicorn" • "Keeping Shop" • "Ring Around the Dragon" • "The Hunted"
Season Two: "Bring it On" • "Half Baked" • "The Academy" • "The Doppelganger Gang" • "Something Fishy This Way Comes" • "Breakout" • "Family Business" • "Hero of the Hourglass" • "Dreamscape" • "A Befuddled Mind" • "Fool's Gold" • "Feeding Frenzy" • "Haley Gone Wild" • "Supernatural Tuesday" • "The Rotwood Files" • "Hairy Christmas" • "Switcheroo" • "The Love Cruise" • "Year of the Jake" • "Homecoming" • "Young at Heart" • "Siren Says" • "Shaggy Frog" • "Nobody's Fu" • "Magic Enemy Number One" • "A Ghost Story" • "Bite Father, Bite Son" • "Game On" • "Furious Jealousy" • "Being Human" • "The Hong Kong Longs"
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