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While heavily drawing from the Marvel Cinematic Universe in terms of characters, casting and aesthetics, Marvel has declared these lands and other Marvel attractions as being set in a separate parallel continuity which they refer to as the Marvel Theme Park Universe,[5] with a later statement clarifying the Theme Park Universe as branching off from the MCU before the events of Infinity War and Endgameas a world where "the Snap" never happened.[6] While the proposed lands are often colloquially referred to as "Marvel Land", Marvel's existing contractual obligations to Universal Studios prevent Disney from using the name "Marvel" in any of its marketing. Disney instead carefully uses the generic "Super Hero" branding to refer to any Marvel-themed attractions in markets where Universal operates a competing park. Hong Kong Disneyland, for example, is an exception to this, with no competing Universal park in Hong Kong or China. As such, its existing Marvel attractions already use Marvel branding with no issue, and nor does Paris have such conflcit with Universal.
Though all three lands are unique, they all share a backstory, as told in a Disney Parks Blog post:[7]
There was an idea. To bring together a group of remarkable people, to see if they could become something more. It was called the Avengers Initiative.
That original idea has now evolved into a brand-new global Avengers Initiative. One that brings us—the next generation of remarkable people—together. To find our power and become something more. To see if we can work alongside the Avengers so we may all become stronger together.
The Stark Expo in Hong Kong was to be a first step: A world exposition whose theme of ‘A Better Tomorrow Today,' was meant to inspire and motivate through technological innovation. However, shortly after it opened, the Expo was attacked by the forces of Hydra. When even more powerful forces threatened the entire planet, the Avengers realized that the Earth needs more heroes.
So today, to better defend the planet, the Avengers are setting up new Headquarters and technology sharing exchanges around the globe to empower and inspire all potential recruits willing to step up and become heroes.
In California and Paris, Tony Stark is retrofitting two of his father's Stark Industries sites into new hubs for training and innovation. Through partnerships with S.H.I.E.L.D., Pym Technologies, Masters of the Mystic Arts and the new Worldwide Engineering Brigade, The Avengers and their allies will forge new global campuses to champion the next generation of heroes. Who's ready to answer the call?
Animation Academy • Art of Animation • Hong Kong Disneyland Railroad • Hong Kong Disneyland Band • Main Street Vehicles • Ragtime Piano • The Annex • Building a Dream: The Magic Behind a Disney Castle
Festival of the Lion King • Jungle Drumming • Jungle River Cruise • Karibuni Marketplace • Liki Tikis • Moana: A Homecoming Celebration • Tarzan's Treehouse
Seasonal:A Celebration of Coco • A Magical Frozen Snowfall • Adventureland Oasis Party • Alien Invasion • Captain Jack Sparrow's Pirate Boot Camp • Demon Jungle • Disney Friends Springtime Processional • Disney Music Program • “Frozen” Festival Show • “Frozen” Village • Glow in the Park Halloween Parade • Graves Academy • Horrors of the Amazon • Inferno Dance Party • Mickey's Halloween Time Street Party • It's a Small World Holiday • Jack Skellington’s Villainous Gathering • Journey to the Halloween Town • Jungle River Cruise: Curse of the Emerald Trinity • Lightning McQueen Live! • Main Street Haunted Hotel • Marvel's Mission: Dimensions of Danger • Mickey's Halloween Time Street Party • Mickey's House • Mickey's WaterWorks • Nightmare in the Sky • Pirate Takeover • Pirates of the Caribbean Ghost Trail • Royal Christmas Ball • Santa Mickey's Toy-riffic Street Party • Star Wars: Tomorrowland Takeover • Space Mountain: Ghost Galaxy • Stitch's Summer Dance Bash • Stitch and Friends Summer Surprise • The Nightmare Experiment • The Revenge of the Headless Horseman • Tinker Bell Castle Illumination • Tomorrowland Party Zone • Turtle Talk with Crush • Villains Night Out!
Entertainment:Avengers: Quantum Encounter • Avengers Training Initiative • Doctor Strange: Journey into the Mystic Arts • Guardians of the Galaxy: Awesome Dance Off! • Marvel Heroes Unite • Marvel Comic Academy • Stark Expo présente : une énergie pour demain! Restaurants:Pym Test Kitchen • Shawarma Palace • Stark Factory • Terran Treats Shops:Campus Supply Pod • Expo Shop • Mission Equipment • Pavilion Gifts • The Collector’s Warehouse • WEB Suppliers Firework:Disney Movie Magic • ILLUMINATE! A Nighttime Celebration • World of Color: Celebrate!
"Shoot To Thrill" • "Blue (Da Ba Dee)" • "Trouble Man" • "Hooked on a Feeling" • "Spirit In The Sky" • "Cherry Bomb" • "Come and Get Your Love" • "I Want You Back" • "Escape (The Piña Colada Song)" • "Ain't No Mountain High Enough" • "Go All The Way" • "Moonage Daydream" • "I'm Not In Love" • "Fooled Around and Fell in Love" • "O-o-h Child" • "Magic" • "Live To Rise" • "I've Got No Strings" • "Left Hand Free" • "Mr. Blue Sky" • "The Chain" • "Born to Be Wild" • "Immigrant Song" • "C'mon Get Happy" • "Twilight Time" • "Holding Out for a Hero" • "Demons" • "Dark Moon" • "If You Love Me (Really Love Me)" • "Smells Like Teen Spirit" • "A Whole New World" • "A Man Without Love"
Original Songs: "A Newlywed Couple" • "WandaVision!" • "We Got Something Cooking" • "Making It Up As We Go Along" • "Let's Keep It Going" • "Agatha All Along" • "Jeg Saler Min Ganger" • "Save The City"
S.H.I.E.L.D. Helicarrier • Quinjet • Valkyrie • Milano • The Bus • Dark Aster • Lola
Organizations/Groups
Avengers • Chitauri • Stark Industries • S.H.I.E.L.D. • A.I.M. • Asgardians • Fire Demons • Dark Elves • Frost Giants • HYDRA • World Security Council • Guardians of the Galaxy • Nova Corps • Kree • Sakaarans • Rising Tide • Centipede Project • Cybertek • Xandarians • Strike • Ravagers • Inhumans • The Hand • Defenders • Black Order • Eternals • Fantastic Four • S.W.O.R.D. • United Nations • Flag Smashers • Time Variance Authority • Variants • Djinn • Clandestines • Order of the Red Daggers
Locations
New York (state) • New York City • Avengers Tower • Asgard • India • Stuttgart • Germany • Nine Realms • London • England • Project P.E.G.A.S.U.S. • Tony Stark's Mansion • Triskelion • Wakanda • Xandar • Morag • Guest House • The Hub • Knowhere • Shawarma Palace • Sanctuary • Hong Kong • Ego • New Avengers Facility • Vormir • Quantum Realm • New Jersey • Westview • Massachusetts • Ralph Bohner's House • Lamentis-1 • The Void • Citadel at the End of Time • San Francisco • London • Noor Dimension
