Veronica TV

Veronica TV is a TV channel that launched on May 1, 1995 as TV10 Gold.

Failed Attempt at launching the Channel in the Netherlands (1989)
the channel's history dates back to 1989, at the time, commercial television channels were not allowed in the netherlands, the channel was created by Pieter Jalegsma and Joop van de Ende, Van De Ende did not want to use the U-turn construction because he wanted to invest in the netherlands and he did not want dutch money to go to the abroad, according to co-workers, in those days he dared he with the furher to see the legal U-Turn through Italy not on after he see the messy appartment of Millaan had visited that officially should apply, he trusted on it that Elco Brinkman (a the time Minister of WVC) eventually give him the permission, Brinkman after all, did not hide under chairs or banks that he saw commercial television did sit fitting, he counted, however, outside of the party of Brinkman, the CDA was against commercial television, although coalition party VVD was for commercial television, wrote prime-minister Ruud Lubbers in a so-called blue letter to Brinkman that commercial television was not able to be allowed, Were are not ready yet, Lubbers said, Later, when the new cabinet is in place, we will discuss it, a sucessful attempt at bringing commercial television in the netherlands was RTL-Veroniqué, because it was managed in Luxembourg, where the watchdog is less strict and because it used the so-called U-turn Construction

Investing in the abroad anyways (1989)
As a last effort to save the company fled Van De Ende to the abroad anyways and tryed to with a french partner (TF1) yet asking for permission, when the Commissariaat van de Media had to choose if TV10 or RTL-Veroniqué would permit on the Dutch cable, chose for the channel with the right legal construction and that was RTL-Veroniqué, with that used to be the TV10 project finally failed.